Page 4 - Teste nec

explaining policy decision-making, the article proposes that the sim-
plification of stories surrounding urban change and the persuasive
capacities of the actors that tell these stories are largely influential in
driving policy decisions in other cities.
I begin this article discussing theories of policy transfer, learn-
ing and mobilities and show that while the importance of learning
4
[4] Rose, 1993; Dolowitz; Marsh, to promote policy change has been highlighted in various debates,
2000; McCann; Ward 2011. little attention has been given so far to the ways in which policy actors
5
[5] Stone, 2001; Meseguer; Gilardi, actually learn as well as to the “politics of learning”. Here, debates
2009; Peck; Theodore, 2010. on storytelling and urban planning can help us analyze the important
role that narratives, emotional dispositions and persuasive messen-
6
[6] Sandercock, 2003; Throgmor- gers play in urban planning decisions and urban policy change. Re-
ton, 1996; Hoch, 2006; Lieto, 2015. cent research on the geographies of policy mobilities show that these
practices of inspiration and persuasion are best mobilized through
face-to-face contact and are particularly effective in conferences and
urban policy forums thanks to their capacity to create trust and fa-
7
[7] McCann, 2011; Cook; Ward, cilitate policy coalitions. After the review of relevant debates in the
2012. literature, I analyze how the organization and celebration of a con-
ference in Guadalajara in 2003 — in which Bogotá mayor Enrique
Peñalosa was keynote speaker — was crucial to create a local coali-
tion of businessmen in the jewelry industry and local media elites
that pushed for the Bogotá model in Guadalajara. I pay particular
attention to the practices of story making and simplification through
which Bogotá policies were mobilized in this forum, the physical and
spatial characteristics of the forum where these practices took place
and the ways in which these practices inspired the creation of a local
alliance that pushed for the eventual adoption of Bogotá’s brt and
Ciclovía in Guadalajara. The paper concludes with a reflection on the
art of constructing and mobilizing international policy models and
the dangers of narrative simplification.

LEARNING IS NOT RATIONAL:
NARRATIVE AND EMOTIONAL ASPECTS OF POLICY LEARNING

8
[8] Lieto, 2015. In a recent article, Laura Lieto has argued that when policies travel
from one city to another what travels is not the policy itself but a so-
cially constructed “mythical narrative” about the success of that policy
in the city where it was implemented. In the case of Bogotá, this myth
was a simplistic story of urban transformation success, moving from
a chaotic Third World city into a sustainable transportation model
thanks to a set of public space and transportation planning interven-
tions. Good stories, as good myths, have powerful morals that emo-
tionally move and influence the listener. If Bogotá, this chaotic city in
the Third World, has become a sustainable city in a matter of years,

NOVOS EStuD. ❙❙ CEBRAP ❙❙ SÃO PAuLO ❙❙ V36.01 ❙❙ 59-75 ❙❙ MARÇO 2017 61

03_montero_dossie_107_p58a75.indd 61 3/31/17 4:59 PM