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Policy Transfer, diffusion and circulaTion dossier
PERSUASIVE PRACTITIONERS
AND THE ART OF SIMPLIFICATION
Mobilizing the “Bogotá Model” through Storytelling
Sergio Montero*
ABSTRACT
This article analyzes how Bogotá’s transport programs
TransMilenio BRT and Ciclovía were learned and adopted in Guadalajara, Mexico. It proposes that the construction and
mobilization of simplified “narratives of progress” and the persuasive capacities of the actors that tell these stories, what I
here call “persuasive practitioners”, are largely influential in driving policy learning and adoption of other cities’ policies.
KEYWORDS: storytelling; policy learning; policy transfer; policy
mobilities; Bogotá.
Profissionais persuasivos e a arte da simplificação:
mobilizando o “modelo de Bogotá” através da
contação de histórias
RESUMO
O artigo analisa a maneira como os programas de transporte
de Bogotá TransMilenio BRT e Ciclovía foram aprendidos e adotados em Guadalajara, México. O trabalho propõe que
a construção e mobilização de “narrativas do progresso” simplificadas e as capacidades persuasivas dos atores que
contam essas histórias, que eu denomino “profissionais persuasivos”, influenciaram amplamente o aprendizado das
políticas e a sua adoção em outras cidades.
PALAVRAS-CHAVE: contação de histórias; aprendizado de políticas públicas;
transferência de políticas; mobilidades de políticas públicas; Bogotá.
[*] Universidad de los Andes, INTRODUCTION
Bogotá, Colombia. s.montero@
uniandes.edu.co
A new urban imaginary of Bogotá, Colombia emerged
in the last decade. Traditionally portrayed as an urban dystopia and a
city of fear during the 1980s and early 1990s, Bogotá became a world
[1] Literally a “citizenship culture”.
This concept was introduced by Bogo- policy model of sustainable urban transport in less than a decade. The
tá mayor Antanas Mockus and guided transformation of Bogotá during the 1990s and early 2000s, based
his interventions in the city during his
two administrations (1995-1997 and on the promotion of public space, non-car transportation alternatives
2000-2003). For a contextualization and teaching citizens “cultura ciudadana”, has been nationally and in-
1
of Mockus framework see Mockus,
2001a (in Spanish). ternationally celebrated and, most recently, referenced by hundreds
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