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Policy Transfer, diffusion and circulaTion dossier





                                                        PERSUASIVE PRACTITIONERS
                                                        AND THE ART OF SIMPLIFICATION


                                           Mobilizing the “Bogotá Model” through Storytelling


                                                        Sergio Montero*




                                                        ABSTRACT
                                                        This  article  analyzes  how  Bogotá’s  transport  programs
               TransMilenio BRT and Ciclovía were learned and adopted in Guadalajara, Mexico. It proposes that the construction and
               mobilization of simplified “narratives of progress” and the persuasive capacities of the actors that tell these stories, what I
               here call “persuasive practitioners”, are largely influential in driving policy learning and adoption of other cities’ policies.
                                                        KEYWORDS: storytelling; policy learning; policy transfer; policy
                                                        mobilities; Bogotá.

                                                        Profissionais persuasivos e a arte da simplificação:
                                                        mobilizando o “modelo de Bogotá” através da
                                                        contação de histórias
                                                        RESUMO
                                                        O artigo analisa a maneira como os programas de transporte
               de Bogotá TransMilenio BRT e Ciclovía foram aprendidos e adotados em Guadalajara, México. O trabalho propõe que
               a construção e mobilização de “narrativas do progresso” simplificadas e as capacidades persuasivas dos atores que
               contam essas histórias, que eu denomino “profissionais persuasivos”, influenciaram amplamente o aprendizado das
               políticas e a sua adoção em outras cidades.
                                                        PALAVRAS-CHAVE: contação de histórias; aprendizado de políticas públicas;
                                                        transferência de políticas; mobilidades de políticas públicas; Bogotá.






               [*]	 Universidad	 de	 los	 Andes,	       INTRODUCTION
               Bogotá,	 Colombia.	 s.montero@
               uniandes.edu.co
                                                        A new urban imaginary of Bogotá, Colombia emerged
                                           in the last decade. Traditionally portrayed as an urban dystopia and a
                                           city of fear during the 1980s and early 1990s, Bogotá became a world
               [1]	 Literally	a	“citizenship	culture”.
               This	concept	was	introduced	by	Bogo-  policy model of sustainable urban transport in less than a decade. The
               tá	mayor	Antanas	Mockus	and	guided	  transformation of Bogotá during the 1990s and early 2000s, based
               his	interventions	in	the	city	during	his
               two	administrations	(1995-1997	and	  on the promotion of public space, non-car transportation alternatives
               2000-2003).	For	a	contextualization	  and teaching citizens “cultura ciudadana”,  has been nationally and in-
                                                                            1
               of	Mockus	framework	see	Mockus,
               2001a	(in	Spanish).         ternationally celebrated and, most recently, referenced by hundreds

                                          NOVOS EStuD. ❙❙ CEBRAP ❙❙ SÃO PAuLO ❙❙ V36.01 ❙❙ 59-75 ❙❙ MARÇO 2017  59




        03_montero_dossie_107_p58a75.indd   59                                                    3/31/17   4:59 PM
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