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of a policy are never enough. It is in this context where stories from
               elsewhere are important as they facilitate the adoption of new policy
               models through processes of inspiration, persuasion and local coali-
               tion-building that are always rational and emotional. Often the most
               effective stories in terms of policy learning and change are those that
               have a clear and simple moral and are told by credible and legitimate
               storytellers. However, as much as stories will make certain actors or   Received for publication
                                                                               on November 18th, 2016.
               policies the heroes or the villains, they will also silence many others   Approved for publication
               actors and institutional processes for the sake of simplification.  on January 17th, 2017.
                                                                               NOVOS ESTUDOS
                                                                               CEBRAP
               Sergio Montero is an assistant professor of urban and regional development at Universidad de   107, março 2017
               los Andes (Colombia). He holds a master and phd in city and regional planning from uc Berkeley.  pp. 59-75


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             74 PERSuASIVE PRACtItIONERS AND tHE ARt OF SIMPLIFICAtION ❙❙  Sergio Montero




        03_montero_dossie_107_p58a75.indd   74                                                    3/31/17   4:59 PM
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