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of a policy are never enough. It is in this context where stories from
elsewhere are important as they facilitate the adoption of new policy
models through processes of inspiration, persuasion and local coali-
tion-building that are always rational and emotional. Often the most
effective stories in terms of policy learning and change are those that
have a clear and simple moral and are told by credible and legitimate
storytellers. However, as much as stories will make certain actors or Received for publication
on November 18th, 2016.
policies the heroes or the villains, they will also silence many others Approved for publication
actors and institutional processes for the sake of simplification. on January 17th, 2017.
NOVOS ESTUDOS
CEBRAP
Sergio Montero is an assistant professor of urban and regional development at Universidad de 107, março 2017
los Andes (Colombia). He holds a master and phd in city and regional planning from uc Berkeley. pp. 59-75
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74 PERSuASIVE PRACtItIONERS AND tHE ARt OF SIMPLIFICAtION ❙❙ Sergio Montero
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